Dr. Jonathan T. Mall's Blog

Dr. Jonathan T. Mall

AI That Understands People.

AI That Works for Companies.

20+ years at the intersection of neuroscience, AI, and marketing. As a cognitive neuropsychologist (PhD) and CIO of neuroflash he builds the technology that predicts consumer behavior. In captivating talks with live demos, he explains why consumers buy weird — and how the AI behind it works.

Languages: German, English, Dutch

Book a Talk
about jonathan

About Dr. Jonathan T. Mall

Bridging neuroscience, AI, and marketing strategy.

Dr. Jonathan T. Mall brings 20+ years at the intersection of neuroscience, AI, and marketing. As a cognitive neuropsychologist (PhD, RUG 2013) and CIO of neuroflash he builds the technology that predicts consumer behavior — from Digital Twins to AI Operating Systems to AI-powered brand visibility.

Known for the signature talk "Consumers Buy Weird", he uses live demos and interactive experiments to explain why we buy irrationally — and how AI decodes it. Scientifically grounded, practical, and entertaining.

Past events: KVD Service Congress, Automatica Munich, data:unplugged, d3con, Douglas Retail Media Summit

Why a talk by Dr. Jonathan Mall enriches your event:

  • Insights into the latest developments in AI-powered market research and consumer psychology. Leverage his expertise to understand your audiences better.
  • Bridging technology and consumer psychology: Jonathan T. Mall brings these two fields together, showing you how to optimize your marketing strategies with AI-powered Digital Twins and predictive audience intelligence.
  • Learn from Jonathan T. Mall how to use AI insights for your business. Identify opportunities, validate campaigns before launch, and make data-driven decisions with confidence.
 Book a Talk

Book Jonathan Mall for an inspiring talk and experience his expertise and passion firsthand. With his pioneering insights in Neuromarketing, Digital Twins and the connection of AI and Neuroscience you will discover a new world of market research.

Talks by Dr. Jonathan T. Mall

Talks / Keynotes

As a successful entrepreneur and researcher, Jonathan T. Mall has extensive expertise in bridging technology and consumer psychology. He helps you understand your customers' emotions better and communicate more effectively. These insights are delivered with humor, in an engaging and to-the-point style.

Jonathan shows in his talks how you can inspire your customers with neuroscience and AI. He explains why it is important to understand the subconscious associations and needs of your customers.


He provides practical tips and tools on how to optimize your communication and brand using AI. He inspires you to break old patterns and explore new paths.

Talks by Dr. Jonathan T. Mall

Digital Twins: The Future of Market Research

  • How AI-powered synthetic audiences from over one million real survey responses replace traditional market research — faster, cheaper, and more precise than classic focus groups.
  • Live demo: Experience in real time how Digital Twins predict purchase decisions and evaluate campaigns before they go live. Your audience becomes part of the experiment.
  • Ideal for CMOs, market researchers, and brand strategists who want to see how data-driven audience research works in practice.
 Get in Touch

Talks by Dr. Jonathan T. Mall

Consumers Buy Weird: Neuroscience Meets AI

  • Why 95% of all purchase decisions happen subconsciously — and how AI decodes the cognitive biases behind them. From anchoring effects to loss aversion to brand perception.
  • Interactive experiments show your audience live how irrationally we really decide. Surprising, entertaining, and scientifically grounded.
  • Perfect as a conference opener: A talk that challenges thinking and delivers directly applicable insights for marketing and sales.
 Get in Touch

Talks by Dr. Jonathan T. Mall

From Chatbot to AI Operating System

  • The three evolution stages of AI in the enterprise: chatbot, agent, AIOS. What's behind the hype and what your company can already use today.
  • How to deploy AI agents safely, GDPR-compliant, and autonomously — with a concrete roadmap from proof of concept to scaled infrastructure.
  • For CIOs, CTOs, and digital transformation leaders looking for a pragmatic entry into enterprise AI — no buzzword bingo.
 Get in Touch

Talks by Dr. Jonathan T. Mall

Recommended or Invisible: Brands in AI Search

  • ChatGPT recommends 2.8 brands per query. There is no page two. If you're not visible in AI search now, you don't exist for a growing audience.
  • How Generative Engine Optimization (GEO) works and what brands must do now to be recommended by ChatGPT, Perplexity and others.
  • With live check: Is your brand recommended? An aha moment that resonates with every audience — from CMO to SEO team.
 Get in Touch

References

Intensiv vorbereitet und auf unsere Firma angepasst mit diversen Interviews im Vorfeld - Didaktisch ausgefeilt präsentiert; ebenfalls unter Einbeziehung des Auditoriums - Lebhafte Diskussion im Nachgang äußert souverän moderiert und Folgefragen umfänglich beantwortet - Ebenfalls direktes, erstes Feedback aus Auditorium sehr positiv Alles in Allem sehr gelungener Auftritt

- Stefan Staat
BAHAG AG/BAUHAUS AG

Jonathan hat es geschafft, sein Expertenthema mit Witz und charmant sowie gleichzeitig sehr informativ und verständlich rüberzubringen. Der Vortrag wurde als sehr inspirierend und spannend empfunden.

- Katharina Schmidmaier
WEFRA LIFE

Informativer Vortrag mit spannenden Insights, der genau an das gegebene Zeitfenster angepasst und auch von unseren Gästen als sehr gut bewertet wurde. Es wurden die Gäste sehr gut mit einbezogen, um die Atmosphäre aufzulockern und auch im Vorwege sehr gute Kommunikation sowie Abstimmung, um auf den hmmh Vortrag überzuleiten.

- Ann-Katrin Hilker
hmmh multimediahaus AG

Jonathan Mall keynote talk

Contact Jonathan

We will get back to you promptly. Please provide your contact details and share your inquiry (e.g., key details about your planned event) as well as any questions. We look forward to hearing from you!

"*" indicates required fields

E-mail*