Faces, Eyes & Attention: Pre-Testing Hero Images Before the Shoot
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. In Brainfluence (2011), in the chapter on faces and gaze direction, Roger…
Blog - Jonathan Mall
58 articles
First Impressions in 50 Milliseconds: Twin-Testing a Landing Page
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. Lindgaard, Fernandes, Dudek, and Brown describe the phenomenon in a study…
Brainfluence Retested: 100 Classic Persuasion Tips, 100 Live AI Experiments
The takeaway: In Brainfluence (2011), Roger Dooley catalogs roughly 100 psychological triggers that drive buying decisions, backed by studies from the 2000s…
Ten Words That Build Trust — Now Measured With Digital Twins
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: In Brainfluence (2011), Roger Dooley’s chapter “Ten Words That…
Headline Triggers: FREE, NEW, and the Surprise Reflex
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: Roger Dooley describes in Brainfluence (2011), in the chapter…
Generative Engine Optimization (GEO): How Your Brand Gets Recommended in AI Search in 2026
Key takeaway: This GEO guide by AI keynote speaker Dr. Jonathan Mall shows how Generative Engine Optimization (GEO) decides which brand ChatGPT, Perplexity and…
AI Keynote Speaker Pricing 2026: What Speakers Actually Charge
Quintessenz: AI keynote speaker pricing in 2026 spans four tiers, from low four figures for emerging speakers to $200,000 in the international celebrity tier.…
Keynote Speaker Comparison: The Landscape Map
This keynote speaker comparison by AI keynote speaker Dr. Jonathan Mall positions 16 speakers on two concrete dimensions: subject focus, consumer psychology or…
Dan Ariely or Jonathan Mall: Which Keynote Speaker for Your Event?
Two speakers, one territory: the psychology of irrational decisions. One is the Duke professor who wrote the book on predictable irrationality and made…
Digital Twin Audience Software: A 2026 Buyer’s Guide
Key takeaway: A digital twin audience software builds an AI model of your target audience, anchored in over one million real survey profiles with 68 to 250…