Simple Slogans, Measured: Twin-Testing Taglines Before They Go on a Truck
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: In Brainfluence (2011), in the chapter “Simple Slogans Double…
Blog - Jonathan Mall
63 articles
The Attention Dead Zone: Banner Blindness, Live-Tested
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: Banner blindness is a classic finding in web research, first…
Friction Audits, But Testable
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: On average, twins abandon 7.0 of 10 purchases at the 5-step…
Pricing Psychology 2.0: The Decoy Effect and the Middle-Tier Trick
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: Dan Ariely describes his Economist experiment in Predictably…
Cognitive Fluency: Does Your Font Cost You Conversions?
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: With the clearly designed variant, twins on average kept…
Faces, Eyes & Attention: Pre-Testing Hero Images Before the Shoot
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. In Brainfluence (2011), in the chapter on faces and gaze direction, Roger…
First Impressions in 50 Milliseconds: Twin-Testing a Landing Page
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. Lindgaard, Fernandes, Dudek, and Brown describe the phenomenon in a study…
Brainfluence Retested: 100 Classic Persuasion Tips, 100 Live AI Experiments
The takeaway: In Brainfluence (2011), Roger Dooley catalogs roughly 100 psychological triggers that drive buying decisions, backed by studies from the 2000s…
Ten Words That Build Trust — Now Measured With Digital Twins
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: In Brainfluence (2011), Roger Dooley’s chapter “Ten Words That…
Headline Triggers: FREE, NEW, and the Surprise Reflex
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: Roger Dooley describes in Brainfluence (2011), in the chapter…