Scarcity, Twin-Tested: Only 3 Left Divides More Than It Accelerates
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. → See all 23 purchase triggers at a glance . The takeaway: Robert Cialdini…
Blog - Jonathan Mall
58 articles
Storytelling, Twin-Tested: The Fact List Beats the Founder Story
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. → See all 23 purchase triggers at a glance . The takeaway: Comparing three…
AI as a Decision Framework: How to Sell AI to the Board
B2B decision psychology, live re-tested with digital twins: proof rather than assertion. In short: How do you sell an AI program to leadership: through…
Risk Aversion in Procurement: Don’t Get It Wrong Beats Get the Best Deal
B2B decision psychology, tested live with digital twins: proof instead of assertion. In short: We pitched the same software offer twice, once framed as a gain…
B2B Buying-Committee Psychology: Why 6-10 Decision-Makers Rarely Agree
B2B decision psychology, tested live with digital twins: proof instead of assertion. In short: We presented the same B2B offer in three text variants, ROI…
Simple Slogans, Measured: Twin-Testing Taglines Before They Go on a Truck
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: In Brainfluence (2011), in the chapter “Simple Slogans Double…
The Attention Dead Zone: Banner Blindness, Live-Tested
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: Banner blindness is a classic finding in web research, first…
Friction Audits, But Testable
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: On average, twins abandon 7.0 of 10 purchases at the 5-step…
Pricing Psychology 2.0: The Decoy Effect and the Middle-Tier Trick
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: Dan Ariely describes his Economist experiment in Predictably…
Cognitive Fluency: Does Your Font Cost You Conversions?
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. The takeaway: With the clearly designed variant, twins on average kept…