What Actually Moves AI Search Visibility
Key takeaways: A controlled before/after test on 1,353 identical ChatGPT queries showed a 5.3:1 citation gain one week after shipping a wave of decision-stage…
Blog - Jonathan Mall
63 articles
AI Operating Systems Keynote Speakers: 2026 Buyer's Guide
Key takeaways: An AI Operating System (AIOS) is the layer that orchestrates and governs fleets of AI agents, and it is the enterprise AI question of 2026, not…
Digital Twins Keynote Speaker: How to Book, Vet, and Brief the Right Expert (2026 Guide)
Key takeaways: A digital twins keynote speaker explains, and ideally demonstrates live, how AI models of real consumers predict human behaviour. Vet for…
Your Next Customer Does Not Read Labels, and Your Trust Strategy Assumes They Do
Key takeaway: The label debate has a short shelf life, because your customer is starting to delegate the shopping to an agent that never reads labels. Sina…
What Holds a Society Together, and What AI Is Doing to Those Levers
Key takeaway: Societies run on the same levers as relationships, scaled up: connection, participation, and the shared stories we tell. The evidence says AI and…
The Levers That End Relationships, and Who Is Pulling Them Now
Key takeaway: Relationship science has a short list of levers that predict whether couples last: perceived commitment, the pull of alternatives, your social…
Why AI's Top Startups Stopped Publishing Research (and What It Costs Everyone Buying AI)
Key takeaway: A new bioRxiv preprint, covered by Science on July 28, found that 166 of the world's 317 AI unicorns have never led a single scientific paper,…
Meta AI Personas vs Digital Twins Technology 2026
Key takeaway: Meta’s AI personas and Digital Twins both get called “AI personas,” but they are opposite technologies built for opposite goals. Meta optimizes…
We Tested 12 Startup Myths Against 8,352 Stripe-Verified Startups (and Our Own AI)
Key takeaway: We analyzed 8,352 startups with Stripe-verified revenue and found that much of what founders are told about copywriting and growth is backwards:…
The Anchoring Effect, Twin-Tested: A Strikethrough Price Lifts Purchases by 83%
Proof, not claims: classic persuasion triggers, re-tested live with digital twins. → See all 23 purchase triggers at a glance . The takeaway: A first-mentioned…